Hobie Surf Shop
Art Direction:
Morgan Maclachlan
In 1954, a young and enterprising Hobie Alter brought his bohemian dream to life by opening one of California’s first surf shops. With it, he pioneered the enduring SoCal image that continues to make waves in today’s surf culture.

︎ - Young Ones ADC Student Awards Shortlist


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PARTNERSHIP

SoCal Detours from Hobie & Waze redirect to your nearest surf-spot wherever you are

PRODUCT INNOVATION

Make waves on company time with the Hobie Mouse Jiggler 


White Castle
Art Direction:
Morgan Maclachlan
White Castle’s insatiable “Crave” has been a long revered phenomenon since they began serving their signature sliders. We’ll never fully comprehend the hold The Crave has on our world - we can only try and honor it.

BRAND BOOK


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EXPERIENCE

Answer the Call of The Crave


MERCH

Broadcast your allegiance to The Crave






Motel 6
Art Direction:
Lanie Vorwerk
As one of the most iconic “value centric” brands our nation has ever known, Motel 6 is the ideal lodging destination for those who have simply grown tired of superfluous accommodations. Motel 6 invites you to stay humble.

★ - Young Ones ADC Student Awards Finalist



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MERCH




EXPERIENTIAL

The Stay HumBowl (presented by Motel 6)


SOCIAL

Free rooms to all who need humbling
 
 
ESPN Tournament Challenge
Art Direction:
Julie Musarra
The odds of picking a perfect March Madness bracket are somewhere around 1 and 9.7 quintillion. Statistically speaking, there are far crazier things that are more likely to happen.

...But that doesn’t mean you shouldn’t try.

MOTION



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PARTNERSHIP

Ride with the underdogs, get rewards

IN-APP ACHIEVEMENTS

Awarded to users at the end of each round

Heineken
Art Direction:
Will Vogelsang

Experience Design:
Shaunak Patel

CBM:
Allia McDowell

Strategy:
Jo Rozycki

We were challenged to create a brand experience for Heineken that aids a younger audience in creating fresher connections. 

Our solution was Heineken AWOL Hour: a system that makes it easy for pub-goers to disconnect from the digital world and spark real connections.

︎ - D&AD New Blood Brief


CASE STUDY



EXPERIENTIAL

AWOL Hour Phone Charger




APP

AWOL Hour App  

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