Hobie Surf Shop
Art Direction:
Morgan Maclachlan
Morgan Maclachlan
In 1954, a young and enterprising Hobie Alter brought his bohemian dream to life by opening one of California’s first surf shops. With it, he pioneered the enduring SoCal image that continues to make waves in today’s surf culture.
︎ - Young Ones ADC Student Awards Shortlist
︎ - Young Ones ADC Student Awards Shortlist
![](https://freight.cargo.site/t/original/i/01ec53599c78d2844f8a0d00a5c5ce0cb257f154c673e6526f80bf941289e9da/c66620_edaaab0e10e14c8b8633f9db01f95dae_mv2.gif)
OOH
![](https://freight.cargo.site/t/original/i/46a4f7e55a509459890dbdc3f9e08355507f96a3510388258841616f81dea8e8/HOBIE---Mockup-9.png)
![](https://freight.cargo.site/t/original/i/2183f796f44d57f2c9cded212591e9573f9ecbf29fe3d393924716248e050f66/Hobie---Approved-Final-1.png)
![](https://freight.cargo.site/t/original/i/7c4a562bc2f5a7171cec2991d827ebfe992d9aa1eadf14c23c182dc51ea0ab8e/Hobie---Approved-Final-8.png)
![](https://freight.cargo.site/t/original/i/4051ea5ec6cb17dce3180d13a27f81f5bd0a4cee00296c00f9278d5a1230401f/Hobie---Approved-Final-2.png)
![](https://freight.cargo.site/t/original/i/bc102c91d47c7737d0f954f157be34a170a368b4127d7c9b216c31075709caeb/Hobie---Approved-Final-6.png)
![](https://freight.cargo.site/t/original/i/92634e7853c2277a09dd3a9c6e8a0cc64d5ca6de0fa9b3df6f41d965c1521317/HOBIE---Mockup-6.png)
![](https://freight.cargo.site/t/original/i/9d521e129f52d305f7758337f496a35c00a80036cb70c435e9bf4604e403f8c1/HOBIE---Mockup-2.png)
![](https://freight.cargo.site/t/original/i/51b838555a9b253b762e824d92bdc0a5a43d9b47811498a084c9bffb907ab5c2/HOBIE---Mockup-3.png)
![](https://freight.cargo.site/t/original/i/4de87ceca5cd3c390eb6794f47bd528a95628207a3365ad4b79139f5bc31068b/HOBIE---Mockup-5.png)
PARTNERSHIP
SoCal Detours from Hobie & Waze redirect to your nearest surf-spot wherever you are![](https://freight.cargo.site/t/original/i/b5c43e75b4916d6175543fe0782b9950a1a3e10c53f40e79bc5b354541cbfe7d/hobieprredo.png)
![](https://freight.cargo.site/t/original/i/f7c5f484f3d385e99c0941575db4f1a6528daf386f4b85c7376e269fe107c610/ezgif.com-optimize.gif)
![](https://freight.cargo.site/t/original/i/fb25652b6584f2d6404c9c1e93eed5c94891d835c503e217caa9247ddc0c8f92/HOBIE---Gif-2-min.gif)
![](https://freight.cargo.site/t/original/i/e5aac300cc6a1f28208b531d942b93fa3b6d21e2921ebfeba96d352a5be6be3b/HOBIE---Gif-3-min-1.gif)
PRODUCT INNOVATION
Make waves on company time with the Hobie Mouse Jiggler![](https://freight.cargo.site/t/original/i/508ceeebbfae433b788575022bbf11e1cec0ae0e9b7652e83dedc72003f30f8b/HOBIE-2---Gif-5-GOOD-min-1.gif)
![](https://freight.cargo.site/t/original/i/02b3dcee40d7ff9e9e403f8fbdc6cfb1daeeaad361abd13407d7f34b82b05304/HOBIE-2---Gif-3-min.gif)
![](https://freight.cargo.site/t/original/i/2a14d72671533a0fe854080eff2379ab113a2d42276499f21a9dd9cf715153c1/HOBIE-2---Gif-4-min.gif)
White Castle
Art Direction:
Morgan Maclachlan
Morgan Maclachlan
White Castle’s insatiable “Crave” has been a long revered phenomenon since they began serving their signature sliders. We’ll never fully comprehend the hold The Crave has on our world - we can only try and honor it.
BRAND BOOK
![](https://freight.cargo.site/t/original/i/a4802a70ea94870ae4d922907c77fae7a88c7ae2f8cf64ba868ca6cf978a3b78/COVER.png)
![](https://freight.cargo.site/t/original/i/28389f8842b7b2716644f779d8dbdbd94509f6624068af665ab1eeed3ec6b484/PAGES-1-2.png)
![](https://freight.cargo.site/t/original/i/4364ef9df2943dea81f5dfb8a6a1fb9f62c7e96412843ff930a0d967fb77287b/PAGES-3-4.png)
![](https://freight.cargo.site/t/original/i/68c39d5f85d5ce8b4cfdc96fdd2e39d7352ed8197c64c1b27cfdb3a102d41684/PAGES-5-6.png)
![](https://freight.cargo.site/t/original/i/3aee3d294e3164f5b1dea68e1141f554a9a8df1b348ccf8e83a5e8a568556c75/PAGES-7-8.png)
![](https://freight.cargo.site/t/original/i/0f7c8ce1a0d1cf24a670fabf2d8aab991385f05f43d9a7aa40191574d82706a5/PAGES-9-10.png)
![](https://freight.cargo.site/t/original/i/9fd686562c37e9b3e59317b810ca37dc30f5e5da241921664d42b3a4e47e1194/PAGES-11-12.png)
![](https://freight.cargo.site/t/original/i/3540003b885b45408f295468b7ff82cd6d4af5818171bbfa4a9829ad8d414a63/PAGES-13-14.png)
![](https://freight.cargo.site/t/original/i/8f03085ab046802593820b9347b834582c4534f4a59b437bad4b52e67c075077/PAGES-15-16.png)
![](https://freight.cargo.site/t/original/i/a12de1d65482761bfbdd21f439fcdb8c7a9da557910f50fc5f6894762ce1a57f/PAGES-17-18.png)
![](https://freight.cargo.site/t/original/i/0f5bd82c9b11d049c10dd5708e681521f45dc788c3e5ac7b33b958ee069de12f/PAGES-19-20.png)
![](https://freight.cargo.site/t/original/i/27f345ea91a09c653397f993ec6c0cf9c2ec96debbb2caac313b1a6c34afd0ee/PAGES-21-22.png)
![](https://freight.cargo.site/t/original/i/f804daafbbebb0e8e8b217fbf3e240b6c202710b26c65a07517f8d60345c7624/PAGES-23-24.png)
![](https://freight.cargo.site/t/original/i/d3750dc42f514f7fd9527748627aa1ed4f78d5452168fcaaa96f26fe3dab5e77/PAGES-25-26.png)
![](https://freight.cargo.site/t/original/i/7bbd6bb26af9be9bde35dc0eb2be4c358f4d63b0eac52c176556b945ddd879fc/PAGES-27-28.png)
![](https://freight.cargo.site/t/original/i/4d9360c677e104d24bddfd1abd57d0007759d1a80b2accab4d6a245810d97ebc/PAGES-29-30.png)
![](https://freight.cargo.site/t/original/i/9264fc2feae6efdffce364d8554473229f4f0d1a1f710de1bb578c118dc5b193/PAGES-31-32.png)
OOH
![](https://freight.cargo.site/t/original/i/9045bc16cefabf101049f7ace0332eaffa3d9969f1288cdd24eecb4c241ac663/White-Castle---3-poster-mockup.png)
![](https://freight.cargo.site/t/original/i/153024c2acae9ac9804e393d01f8f54c1f754d000ab012d1dbfa2e083806d709/White-Castle---5-posters-FLATS-01.jpg)
![](https://freight.cargo.site/t/original/i/78ae5b4768b93fa0ea9e2633e482dc49e4d452cbee85463f57d6ec6eb2275d43/White-Castle---5-posters-FLATS-03.jpg)
![](https://freight.cargo.site/t/original/i/e20e797fa62f202bc455df810de4b08fa2791ed9346a7a78a8084abd0b8a76d3/White-Castle---5-posters-mockup.png)
EXPERIENCE
Answer the Call of The Crave![](https://freight.cargo.site/t/original/i/5023fb247590c07b016c94cfb6590ab239f8e270154551e1d72d0cc727744864/WHITE-CASTLE---SOCIAL-AD-1-FIXED-min.gif)
![](https://freight.cargo.site/t/original/i/cc73da3bd360ea013bb12a9142f9cab4b9890febb736543cb1311b57c478bf90/WHITE-CASTLE---SOCIAL-AD-2-FIXED-min-212-dragged-2.png)
![](https://freight.cargo.site/t/original/i/9a20df38c36e0c8f8c81b09e518249787127714b2b81405c4dbb9dbe8875ceb7/WHITE-CASTLE---SOCIAL-AD-3-FIXED-min.gif)
MERCH
Broadcast your allegiance to The Crave![](https://freight.cargo.site/t/original/i/0667af3e67a8aa6e221b5eebbf1b5e751cfd4cdc7ba63466e74b31ae75c8ef5f/WC---Bumper-Stickers.png)
![](https://freight.cargo.site/t/original/i/057dc05029f2a5e6995bdc6fe8ee62217e3e84cc2c388deebdb54a9fe86e13b2/WHITE-CASTLE---Bumper-sticker-2.png)
![](https://freight.cargo.site/t/original/i/5678b200b9c8d3bbd05cb912bc3daaac2b57e403df79baad16f2b6b3eb8beb2d/WHITE-CASTLE---Bumper-sticker-3.png)
![](https://freight.cargo.site/t/original/i/672d42eefa5e5e6b981c5f992890157be4a30d867f8e4ee7a4f44a245e797a2a/WHITE-CASTLE---Bumper-sticker-1.png)
![](https://freight.cargo.site/t/original/i/b037be7df1bda7477baa51ec84dcf00e525cc225aa78b63b19ba9dba12e13df8/White-Castle---little-trees-mockup---in-packaging-2.png)
![](https://freight.cargo.site/t/original/i/1746536e1703b6569466d4e80f098d8df66a293f7da4bd77188cd7f990b164a1/White-Castle-x-Little-Trees-Collab---1-shadow.png)
![](https://freight.cargo.site/t/original/i/709e0c79b0467f11fa777e896999b982d6f87dc32bb40866d8997e2e9021cbb0/White-Castle-x-Little-Trees-Collab---3-shadow.png)
![](https://freight.cargo.site/t/original/i/f3ada71bfa4286b08d3733c6576f0b95cef86967332dbea4eb8beef2b8147325/White-Castle-x-Little-Trees-Collab---2-shadow.png)
Motel 6
Art Direction:
Lanie Vorwerk
Lanie Vorwerk
As one of the most iconic “value centric” brands our nation has ever known, Motel 6 is the ideal lodging destination for those who have simply grown tired of superfluous accommodations. Motel 6 invites you to stay humble.
★ - Young Ones ADC Student Awards Finalist
★ - Young Ones ADC Student Awards Finalist
![](https://freight.cargo.site/t/original/i/651dc139e9f41b62c97f890b883d3623a23fcd524a0fa067246a7654649ef83d/motel6-cover-for-tony.jpg)
OOH
![](https://freight.cargo.site/t/original/i/5ccaeed78f92686722d2621ce02006c42d20d780665e77c2d50f705d31e4430b/Motel-6-valet_mocked3.png)
![](https://freight.cargo.site/t/original/i/a1be7cb9707984118cdd8c6b51e376d44b460de6d61abfa58b098675cc23aa7a/Motel-6-old-man.png)
![](https://freight.cargo.site/t/original/i/ff93495fa3994b5a778d8734374fcefc4ab52ab916214ca377fa51c153d1fdb9/Motel-6-hair-dryers.jpg)
![](https://freight.cargo.site/t/original/i/5640b709f5f1d7fd3b5f059e29cfa301894be19215809a5d047388f29015ae9b/Motel-6-vending-machine.jpg)
![](https://freight.cargo.site/t/original/i/fb3840aaee80a5f01205df341a552cf7a52f53ef14bca02026e23273b693ada3/Motel-6-bar-service-.jpg)
![](https://freight.cargo.site/t/original/i/05a8f8b915a2e20024709839752b2482a5a43137fd3347ca7f5b0f693bc36c64/Motel-6-bellhops.jpg)
![](https://freight.cargo.site/t/original/i/ab3ee12c289afe363fb3d3a8a6a4ac7267d42468c1b83b7c919391e2da94a6cc/Motel-6-knife.jpg)
![](https://freight.cargo.site/t/original/i/6335737f7c744f6a2d89dabf91befc9bf1ee151a04fe6fe6b2a34bc29797f4a6/motel-posters-placed.jpg)
![](https://freight.cargo.site/t/original/i/2cf6ef7c382796b24ae691378285131252be2465cc3ba9d040b1259b3350165a/motel-6-paste-Mockup.jpg)
MERCH
![](https://freight.cargo.site/t/original/i/a6877c1960574ddc7b19bdbdc802d16d37d039ed645743f7ce61747822bfc960/091ec6fb46ed07e56a46d41dd89ffe8c.png)
EXPERIENTIAL
The Stay HumBowl (presented by Motel 6)![](https://freight.cargo.site/t/original/i/ed88a88ea909a9bd87951ea5ca5d1c7d60817911ee5ed441cfc0374e85e80ce6/PRheadLarge.png)
![](https://freight.cargo.site/t/original/i/7a41460a73a7d2af968fdc82dc8f9496b775233c2818f6ca55bdc55f577ae413/resized-humbowl-stadium.jpg)
![](https://freight.cargo.site/t/original/i/38f3684136b10a4d21f6b2e389cffc317825102245b95bd03ff4a4e301b9a786/humbowl-insitu-football-player.jpg)
![](https://freight.cargo.site/t/original/i/a4d41a521bfe27704450f27a483412eaae7b0ea46accf688d74ee1d552929b84/humbowl-close-up-jersey.jpg)
SOCIAL
Free rooms to all who need humbling![](https://freight.cargo.site/t/original/i/7cf8eef1e85a6af3f931156fb868b0b70f627dbd24e929368d3b354a41dba60d/M6Tweet3.png)
![](https://freight.cargo.site/t/original/i/905b43b6ea544c38be331a1f5822c489db02ae6e33ae92969d13693fc4c6cb80/M6Tweet4.png)
![](https://freight.cargo.site/t/original/i/4c6b83344dd06f2b088fa3119cc41f5aa1584e3d5a2d9c4e152f255cd49f4b76/M6Tweet2alt.png)
![](https://freight.cargo.site/t/original/i/378b32d38b91c4a9afec240ecf98fc38d801b9eaeaf6f032e715e89919c985e2/M6Tweet1.png)
ESPN Tournament Challenge
Art Direction:
Julie Musarra
Julie Musarra
The odds of picking a perfect March Madness bracket are somewhere around 1 and 9.7 quintillion. Statistically speaking, there are far crazier things that are more likely to happen.
...But that doesn’t mean you shouldn’t try.
...But that doesn’t mean you shouldn’t try.
MOTION
OOH
![](https://freight.cargo.site/t/original/i/42b0c58c376e90bea796519849e531743564245f955de65b2c4ae1b40054dda2/METEORSITU.png)
![](https://freight.cargo.site/t/original/i/1e12e97d4c4d7a81bf29b6aa0eea3230dc91355991d7e5191a4eabb2e8fffdd4/VENDINGSITU.png)
![](https://freight.cargo.site/t/original/i/52e935ab6cc5ac005274bf3696a0bd2c61c95d1be29478331fdbde0ff9dc70e4/KRAKEN.png)
PARTNERSHIP
Ride with the underdogs, get rewards![](https://freight.cargo.site/t/original/i/81a0f3907410e4cdd49e4ed957a22a765e50df1d3ba44fa801b556c7f64daeeb/DRAFT-KINGS-PHONE.png)
![](https://freight.cargo.site/t/original/i/f7b9697ab386164f60cf03bf74a0a999fac3cddc749658b216690307f59e2c65/DRAFT-KINGS-PHONE-2.png)
![](https://freight.cargo.site/t/original/i/f5c94cb5c06125977dc2d8714cb0e00b4b43db29584dead96f719fa78f75956d/image-1.png)
IN-APP ACHIEVEMENTS
Awarded to users at the end of each round![](https://freight.cargo.site/t/original/i/ec8c43863ba795327e4c310a2a4787a03c69c8a4eff31d15db1f640c4b4647ee/SOCIAL-FINAL.png)
Heineken
Art Direction:
Will Vogelsang
Experience Design:
Shaunak Patel
CBM:
Allia McDowell
Strategy:
Jo Rozycki
Will Vogelsang
Experience Design:
Shaunak Patel
CBM:
Allia McDowell
Strategy:
Jo Rozycki
We were challenged to create a brand experience for Heineken that aids a younger audience in creating fresher connections.
Our solution was Heineken AWOL Hour: a system that makes it easy for pub-goers to disconnect from the digital world and spark real connections.
︎ - D&AD New Blood Brief
Our solution was Heineken AWOL Hour: a system that makes it easy for pub-goers to disconnect from the digital world and spark real connections.
︎ - D&AD New Blood Brief
![](https://freight.cargo.site/t/original/i/02a0741e29053dd1c84749fa6394811041d3139f47108ea0d1f999f0bd66a04e/2cd71aac-2d6f-4636-8aaa-dafa8e4a6871.png)
CASE STUDY
EXPERIENTIAL
AWOL Hour Phone Charger![](https://freight.cargo.site/t/original/i/3f5330b7e4749a8d0271ad7e164898cc3fa13058128b935683239954c66a56ac/HEIN-MULTITUDE.gif)
![](https://freight.cargo.site/t/original/i/c392985752aba101295d7a13f2f7c965fbc56a616bdf16e56f2e001c7cb359c5/charger_animation_small.gif)
![](https://freight.cargo.site/t/original/i/f0924862645b73ab2696f7279deebcc4c68316bb07c63acefbee8466e79e56dc/ezgif.com-crop-1.gif)
![](https://freight.cargo.site/t/original/i/45c9112f331f715b5927e4429007d1db0308ae5de9ae6a7ac167dde017a7d817/Heineken-JPEG---2.1.jpg)
![](https://freight.cargo.site/t/original/i/5cd377f780db395a61aa17ee9e4eee0ab12d417c3a183e0ed5ab58ea4daf5089/Front_view_2.png)
![](https://freight.cargo.site/t/original/i/d0e13159501412e2061a18db2fbe7302ddb5c57b83ea6337134c23ebc82ebf4f/left_view_2.png)
![](https://freight.cargo.site/t/original/i/1f3d4d43997a58fac37ebbcb18dfddcc45af32428a5a4c3eb17eecf627ba4066/HEIN_coastercomp_tp.gif)
APP
AWOL Hour App![](https://freight.cargo.site/t/original/i/0442ff5aaed897d5e08e1da3168cd72aac080a017b45410f479dc6051c105a36/9d35bf04-9427-4e5e-b26d-d282e9525a86_rw_1920.png)
OOH
![](https://freight.cargo.site/t/original/i/ff35a3469078fb6ded62a119dfbfe38b8261e19db1d268ceb9e8b06636126df3/HEIN_OOH_MU3.png)
![](https://freight.cargo.site/t/original/i/7271e6c02e470f297c557c76209c3826c816dfffb4d8d44067aba78b8ed2722d/HEIN_static_OOH-1.png)
![](https://freight.cargo.site/t/original/i/7425f447f55fdab6fb9ff34d50158af3ca570729c34f4e48fdca1a0632ddebb8/HEIN_static_OOH-4.png)
![](https://freight.cargo.site/t/original/i/7b062512b27f493c24eeef2dfb7291ddfb8827f63ed77f338a25723c42e3ca55/HEIN_static_OOH-2.png)
![](https://freight.cargo.site/t/original/i/90d735ffa82166972e1b52145e17980678c3d9a055a7ed9a336362ccb4f1e8ef/HEIN_static_In-Bar-2.png)
![](https://freight.cargo.site/t/original/i/49613b19c5b73c86cb0bc97a997ae33a749387dde1079529d1965e7bcfd6a599/HEIN_static_OOH-3.png)
![](https://freight.cargo.site/t/original/i/50689536b3bc0771e971c0b0b0a9560f98322aacb5044f79e5ea7281eb13860e/HEIN_static_In-Bar-1.png)
![](https://freight.cargo.site/t/original/i/466a1f7f734942532751ddf8444e525431b5cf6c245819b962d7c7aa71f1d077/HEIN_IB_MU1.png)