Arby’s cheesesteak is coming back as a permanent addition to the menu just in time for NASCAR Race the Base 2026. So we partnered with the boys at Brilliantly Dumb to give it the review it deserves at thirty thousand feet.

CREDITS

Agency: Momentum Worldwide

CD: Sam Resta
AD: Lanie Vorwerk 
Co-CW: Bennett Walker Grass

In honor of Fantaween, a series of iconic movie monsters are back—and they Wanta Fanta. Explore the haunted factory, conquer the trials and save the Fanta before it’s too late.

CREDITS

Agency: Momentum Worldwide

CD: Sam Resta
AD: Alex Bernson
XD: Nicole Meyerson, Riley Wolf
Co-CW: Bennett Walker Grass

In honor of the value Arby’s packs in their new Meat & 3 box, we packed the energy of the Daytona infield inside a local Arby’s restaurant—complete with a live performance from Jimmy Eat World.

CREDITS

Agency: Momentum Worldwide

CD: Sam Resta
AD: Lanie Vorwerk 

As the official fan refreshment of March Madness, Coca-Cola was offered a series of in-arena placements at this year’s Final Four venues. Funny enough, the concessions at these arenas remained squarely under contract with Pepsi. 

So we showed up anyways — making a statement on college basketball’s biggest stage that only an icon like Coca-Cola can.

No concessions? No problem. We coordinated a surprise sampling moment at arena exits, ensuring no fan left without the proper refreshments.

CREDITS

Agency: Momentum Worldwide

CD: Cesar Vallejo, Julie Kutler
AD: Lanie Vorwerk
XD: Riley Wolf

How do you introduce a Coca-Cola flavor that can’t be described?
You let the world interpret it for itself.

AI OUTPUTS

Personalized visual interpretations of the Spiced flavor

CREDITS

Agency: Momentum Worldwide

CD: Cesar Vallejo, Ariel Gagnon
AD: Lanie Vorwerk