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Arby’s:
Race to the Cheesesteak

In celebration of their NASCAR partnership, Arby’s crashed the Chicago Street Race — and got everybody racing for Arby’s Angus Cheesesteak instead.

RACE TAKEOVER

EXPERIENTIAL — THE GREAT ARBY’S CHEESESTEAK RACE

Because racing for the cheesesteak isn’t just for the pros.

CREDITS

Agency: Momentum Worldwide
(in partnership with Tombras)

CD: Sam Resta
AD: Lanie Vorwerk

Coca-Cola at Final Four 2025

As the official fan refreshment of March Madness, Coca-Cola was offered a series of in-arena placements at this year’s Final Four venues. Funny enough, the concessions at these arenas remained squarely under contract with Pepsi.

So we showed up anyways — making a statement on college basketball’s biggest stage that only an icon like Coca-Cola can.

IN-VENUE SIGNAGE

EXIT SAMPLING

No concessions? No problem. We coordinated a surprise sampling moment at arena exits, ensuring no fan left without the proper refreshments.

CREDITS

Agency: Momentum Worldwide

CD: Cesar Vallejo, Julie Kutler
AD: Lanie Vorwerk
XD: Riley Wolf

Coca-Cola Spiced:
The Spiced Shop

How do you introduce a Coca-Cola flavor that can’t be described?
You let the world interpret it for itself.

EXPERIENCE SIZZLE

Featuring Storm Reid

AI OUTPUTS

Personalized visual interpretations of the Spiced flavor

EVENT SHOTS

CREDITS

Agency: Momentum Worldwide

CD: Cesar Vallejo, Ariel Gagnon
AD: Lanie Vorwerk

Simply Pop presents:
Spill the Pop

Simply Pop — the new prebiotic soda from the makers of Simply juice — is seriously juicy. That’s why we launched it alongside a podcast tour hosted by the juiciest personalities in culture.

SPILL THE POP PODCAST

Featuring Remi Cruz and Alisha Marie from Pretty Basic

EVENT SHOTS

PODCAST MERCH

CREDITS

Agency: Momentum Worldwide

CD: Megan Cross, Cesar Vallejo, Ariel Gagnon
AD: Lanie Vorwerk, Ellen Ma
CW: Hanai Garcia

Motel 6:
Stay Humble
(VCU Brandcenter Student work)

Art Direction:
Lanie Vorwerk

As one of the most iconic “value centric” brands our nation has ever known, Motel 6 is the ideal lodging destination for those who have simply grown tired of superfluous accommodations. Motel 6 invites you to stay humble.

★ - Young Ones ADC Merit Winner